public relation for ico company

2хICO Agency

We consider that PR is one of the most important marketing tool to attract audience, trust and funding for ICO

OUR CLIENTS HAVE BEEN FEATURED IN A VARIETY OF MEDIA

For a successful ICO, your project should draw public's, bloggers' and media attention. Is no secret that ICO implies risks. One of the most significant types of risks an investor doesn't want to face with - is dishonesty of the founders. Thus, investors take part in those projects that incorporate not only a good idea, concept or already working product: they take up the projects, which provide a high degree of confidence. PR represents the promotion carried out by opinion leaders. Any product or service, in our case an ICO company, which goes public due to the activity realized by opinion leaders (media and reporters) together with increased number of the audience gains confidence. It is in this regard that one of the most important tools to achieve success an ICO company can ever use – is the power of PR.

2xico AGENCY

Who are we?

We are professionals in the PR sphere, being well experienced in the promotion of crowdfunding and crowdsale projects. Starting from 2015, we have carried out a number of successful cases. Nowadays, we apply the experience gained over the years at the ICO market, as we consider the PR promotion as a key feature of such an approach. In the beginning of 2017, we decided to create a stand-alone line for the ICO market. Already in the mid-2017, we decided to take up ICO promotions only.

Experience in numbers

2 years

We work on PR promotion

35000+

Drawn
supporters to our clients

Clients

We have individual approach to every project.

During development of the media plan, we analyze the theme of the project with purpose to send a press release to journalists and the media whose audience is interested in your product.
Accordingly, we analyze the publications of journalists, thus the material that we sent, intersects with their interests.
We consider that the task of the press release is to highlight the key features of the project and to persuade journalists that your project will be interesting to their audience.
We use software and third party services to search for relevant contacts of journalists and analysis of their interests.
In our work, we use not quantitative but qualitative approach.
We consider that our individual approach is most relevant to young companies who in fact are crowdfunding projects.

Characteristics of our database of journalists.

We have customized database of journalists who cover technology and crowdfunding projects
Our database consists of the media whose audience refers to the category of geeks. Geeks are people who want to get new technological products with a great desire. This audience is the main consumer of products of crowdfunding companies.
All media in our database have solvent audience and attendance above average.

What do publications in media give for your ICO?

Each publication in the media provides an opportunity to gain a wide range of the audience concerned about the company that further is being converted and turned into the company's investors that purchase company's "tokens".

However, let's move to the details. What types of investors exist: they may be experienced and novices. By now, there are far more novices than professionals. What a beginner stands for?

It is a person with money, who has not heard that by investing in ICO he/she can earn much more. He/she does want to invest and does know that it implies certain risks. Within a month, a number of the ICO enterprises has been increased considerably, thus, an investor fails to get into its spirit, as there is a lack of time, experience or skills required by the sphere. Generally, such people use some thematic media resources, which within various ICO enterprises highlight a few of the most interesting and promising ones. A novice will opt for such companies as they were mentioned by the opinion leader, thus a project attracts not only somebody's attention, but also seems to be more credible.

Besides, many thematic media resources that provide ICO information are being viewed by a number of experienced investors with the big check.

Talking about the main media that covers topics related to IT and technologies, due to several publications an enterprise may gain: attraction of a large audience, but with a smaller average check.

One more core thing is a "snowball effect". It happens when an article appears in the leading media (opinion leader) as well as smaller media and journalists highlight such a topic usually by modifying an article and then, placing it on their resources. We face such issues regularly.

Conclusion: Those companies, mentioned by the media in their discourse, seem to be more credible for investors.

PS. There are other factors affecting ICO success: An idea, white paper, escrow etc. These factors should be taken into account while preparing a company for ICO.

SERVICES

1
Creation of press kit.
The task of the press release is to interest the journalist that your company is interesting to their audience and provide all the necessary tools for article writing.
2
Individual media plan.
It means the search for media publications whose focus is on coverage of events, products similar to the subject of your company.
3
Individual list of journalists
It means the creation of contact database of journalists on the basis of analysis of their publications. Because of this, we send the target letters to the journalists and avoid the stigma of spam on our messaging.
4
Messaging of press releases for journalists from our database of contacts
Our database consists of journalists who are published in the major media covering technology and new IT. Journalists and media from our database previously made publications on the topic of ICO.
5
Search of free media resources for articles publishing.
There are thematic forums where you can post and bring up a project for discussion. It gives a positive effect for the company. There were cases when the articles became viral and gave a huge influx of traffic to the project.
6
Consulting.
We develop a model of promotion for your project. We point out all the mistakes you made and help you correct them.